{
  "name": "Dusty's Automotive and Mobile Service LLC",
  "legal_name": "Dusty's Automotive and Mobile Service LLC",
  "short_name": "Dusty's Auto and Mobile",
  "tagline": "The mechanic that comes to you.",
  "short_description": "Service-Disabled Veteran-Owned mobile mechanic serving Cassville, MO and a 40 mile radius. Honest work, written quotes, Square invoiced.",
  "founded": 2024,
  "website": "https://dustysautoandmobile.thatwebhostingguy.com/",
  "phone_display": "417.598.8753",
  "phone_tel": "+14175988753",
  "email": "hello@dustysautoandmobile.com",
  "logo": {
    "primary": "https://dustysautoandmobile.thatwebhostingguy.com/assets/logo.svg",
    "favicon": "https://dustysautoandmobile.thatwebhostingguy.com/assets/favicon.svg"
  },
  "colors": {
    "ink": "#070707",
    "ink_2": "#0d0d0d",
    "ink_3": "#141414",
    "steel": "#2a2a2a",
    "bone": "#f6f3ec",
    "bone_2": "#e8e3d5",
    "gold": "#ffb800",
    "gold_2": "#ffc83a",
    "gold_deep": "#c98800",
    "amber": "#ff8a00",
    "rust": "#b53d1a",
    "signal": "#ff3b1f",
    "green": "#7cc242"
  },
  "fonts": {
    "display": {"family": "Anton", "weights": [400], "use": "headings, display, hero titles"},
    "condensed": {"family": "Barlow Condensed", "weights": [400, 500, 600, 700, 800, 900], "use": "subheadings, badges, callouts, nav"},
    "body": {"family": "Manrope", "weights": [300, 400, 500, 600, 700, 800], "use": "body copy, paragraphs, UI"},
    "mono": {"family": "JetBrains Mono", "weights": [400, 500, 700], "use": "labels, metadata, eyebrows"}
  },
  "voice": {
    "tone": "Working mechanic. Direct, plain spoken, honest. Speaks the way someone would on the phone, not in a brochure. Confident without bragging.",
    "avoid": ["em or en dashes as punctuation", "buzzwords", "ALL CAPS marketing", "fake urgency", "implied dealership comparisons that cannot be substantiated"],
    "keywords": ["mobile mechanic", "honest", "written estimate", "Square invoiced", "SDV owned", "Cassville", "Southwest Missouri", "40 mile radius", "diagnostic", "the yellow van"]
  },
  "service_area_primary": "Cassville, Missouri",
  "service_area_radius_miles": 40,
  "service_area_cities": ["Cassville", "Monett", "Aurora", "Mount Vernon", "Springfield", "Branson", "Joplin", "Neosho", "Pierce City", "Republic", "Marionville", "Eureka Springs"],
  "social": {
    "facebook": "https://www.facebook.com/"
  },
  "contact": {
    "phone_display": "417.598.8753",
    "phone_e164": "+14175988753",
    "email": "hello@dustysautoandmobile.com"
  }
}